Shopping Helsingborg

Hello
and welcome to the survey!

My name is Micol Mieli and I am a researcher at Lund University, Campus Helsingborg, conducting a study on shopping behavior and digitalization in Helsingborg. The purpose of this survey is to gain a deeper understanding of how digitalization affects our shopping habits in today's society. The research is funded by Helsingborgs Handelsförening (Helsingborg's Trade Association).

It takes about 5 minutes to answer the survey and your participation is very much appreciated! When answering the survey questions, please consider your own experiences of shopping in Helsingborg. If none of the options exactly match your experience, you can choose the closest one. The survey refers to any kind of shopping, except for daily grocery shopping, so please do not consider your trips to the supermarket when you think of your answer.

Your opinion is of great importance, and I would be grateful if you could take the time to answer a few questions. This survey is anonymous, which means that your responses will be treated confidentially and will not be linked to your identity. However, if you are interested in participating in the next stage of my research and also receiving a 100 SEK Helsingborg City gift card, you have the option to provide your email address at the end of the survey. (Unfortunately, you can only participate in the second phase of the research if you have an Android phone). I will only use your email address to contact you regarding the next phase of the study, if you choose to participate.

Your participation is highly appreciated, and I thank you in advance for your time and responses!

If you have any questions, you can always contact me at micol.mieli@ses.lu.se.

Best regards,

Micol Mieli

How old are you?

Which gender do you identify with?

Male
Female
Non binary
Prefer not to answe

Prefer to self-describe:

Nationality:

What city do you live in?

Helsingborg and surrounding area
Other (specify)

Marital status

Married/sambo
Not married

How many children under 15 years old live in the household?

What is the highest level of education you have achieved?

a) Primary school
b) Upper secondary school
c) Vocational education or training
d) University or college

Income level (monthly, before tax)

Up to 20.000kr
20.001kr - 35.000kr
35.001kr - 50.000kr
50.001kr and above

10.

Employment status:

11.

How often have you visited the different areas in Helsingborg for shopping in the last month?

	Every day	2-3 times a week	About 1 time per week	2-3 times per month	Once per month or on special occasions	Less than once per month/never
City center	Every day, answer alternative for City center	2-3 times a week, answer alternative for City center	About 1 time per week, answer alternative for City center	2-3 times per month, answer alternative for City center	Once per month or on special occasions, answer alternative for City center	Less than once per month/never, answer alternative for City center
Väla Shopping center	Every day, answer alternative for Väla Shopping center	2-3 times a week, answer alternative for Väla Shopping center	About 1 time per week, answer alternative for Väla Shopping center	2-3 times per month, answer alternative for Väla Shopping center	Once per month or on special occasions, answer alternative for Väla Shopping center	Less than once per month/never, answer alternative for Väla Shopping center
Söder	Every day, answer alternative for Söder	2-3 times a week, answer alternative for Söder	About 1 time per week, answer alternative for Söder	2-3 times per month, answer alternative for Söder	Once per month or on special occasions, answer alternative for Söder	Less than once per month/never, answer alternative for Söder
Other	Every day, answer alternative for Other	2-3 times a week, answer alternative for Other	About 1 time per week, answer alternative for Other	2-3 times per month, answer alternative for Other	Once per month or on special occasions, answer alternative for Other	Less than once per month/never, answer alternative for Other

13.

What types of shops have you visited in Helsingborg's various areas in the past month?

14.

What factors are important to you when choosing an area to shop?

	Inte viktigt	Lite viktigt	Mellan	Ganska viktigt	Mest viktigt
The store's offer	Inte viktigt, answer alternative for The store's offer	Lite viktigt, answer alternative for The store's offer	Mellan, answer alternative for The store's offer	Ganska viktigt, answer alternative for The store's offer	Mest viktigt, answer alternative for The store's offer
Price	Inte viktigt, answer alternative for Price	Lite viktigt, answer alternative for Price	Mellan, answer alternative for Price	Ganska viktigt, answer alternative for Price	Mest viktigt, answer alternative for Price
Access to public transport	Inte viktigt, answer alternative for Access to public transport	Lite viktigt, answer alternative for Access to public transport	Mellan, answer alternative for Access to public transport	Ganska viktigt, answer alternative for Access to public transport	Mest viktigt, answer alternative for Access to public transport
Atmosphere and environment	Inte viktigt, answer alternative for Atmosphere and environment	Lite viktigt, answer alternative for Atmosphere and environment	Mellan, answer alternative for Atmosphere and environment	Ganska viktigt, answer alternative for Atmosphere and environment	Mest viktigt, answer alternative for Atmosphere and environment
Parking	Inte viktigt, answer alternative for Parking	Lite viktigt, answer alternative for Parking	Mellan, answer alternative for Parking	Ganska viktigt, answer alternative for Parking	Mest viktigt, answer alternative for Parking
Nearby restaurants and cafes	Inte viktigt, answer alternative for Nearby restaurants and cafes	Lite viktigt, answer alternative for Nearby restaurants and cafes	Mellan, answer alternative for Nearby restaurants and cafes	Ganska viktigt, answer alternative for Nearby restaurants and cafes	Mest viktigt, answer alternative for Nearby restaurants and cafes
Opening times	Inte viktigt, answer alternative for Opening times	Lite viktigt, answer alternative for Opening times	Mellan, answer alternative for Opening times	Ganska viktigt, answer alternative for Opening times	Mest viktigt, answer alternative for Opening times
Discounts and offers	Inte viktigt, answer alternative for Discounts and offers	Lite viktigt, answer alternative for Discounts and offers	Mellan, answer alternative for Discounts and offers	Ganska viktigt, answer alternative for Discounts and offers	Mest viktigt, answer alternative for Discounts and offers
Reviews and recommendations online	Inte viktigt, answer alternative for Reviews and recommendations online	Lite viktigt, answer alternative for Reviews and recommendations online	Mellan, answer alternative for Reviews and recommendations online	Ganska viktigt, answer alternative for Reviews and recommendations online	Mest viktigt, answer alternative for Reviews and recommendations online
Local and independent shops	Inte viktigt, answer alternative for Local and independent shops	Lite viktigt, answer alternative for Local and independent shops	Mellan, answer alternative for Local and independent shops	Ganska viktigt, answer alternative for Local and independent shops	Mest viktigt, answer alternative for Local and independent shops
Sustainability and environmental impact	Inte viktigt, answer alternative for Sustainability and environmental impact	Lite viktigt, answer alternative for Sustainability and environmental impact	Mellan, answer alternative for Sustainability and environmental impact	Ganska viktigt, answer alternative for Sustainability and environmental impact	Mest viktigt, answer alternative for Sustainability and environmental impact

15.

To what extent do you agree with the following statements?

	Never	Rarely	Sometimes	Often	Always
I check reviews online	Never, answer alternative for I check reviews online	Rarely, answer alternative for I check reviews online	Sometimes, answer alternative for I check reviews online	Often, answer alternative for I check reviews online	Always, answer alternative for I check reviews online
I check online if a product is in the store before I go	Never, answer alternative for I check online if a product is in the store before I go	Rarely, answer alternative for I check online if a product is in the store before I go	Sometimes, answer alternative for I check online if a product is in the store before I go	Often, answer alternative for I check online if a product is in the store before I go	Always, answer alternative for I check online if a product is in the store before I go
I check the website of the store to see their products	Never, answer alternative for I check the website of the store to see their products	Rarely, answer alternative for I check the website of the store to see their products	Sometimes, answer alternative for I check the website of the store to see their products	Often, answer alternative for I check the website of the store to see their products	Always, answer alternative for I check the website of the store to see their products
I use online maps to find a store	Never, answer alternative for I use online maps to find a store	Rarely, answer alternative for I use online maps to find a store	Sometimes, answer alternative for I use online maps to find a store	Often, answer alternative for I use online maps to find a store	Always, answer alternative for I use online maps to find a store
I buy products I have seen on social media	Never, answer alternative for I buy products I have seen on social media	Rarely, answer alternative for I buy products I have seen on social media	Sometimes, answer alternative for I buy products I have seen on social media	Often, answer alternative for I buy products I have seen on social media	Always, answer alternative for I buy products I have seen on social media
I buy online and collect in-store	Never, answer alternative for I buy online and collect in-store	Rarely, answer alternative for I buy online and collect in-store	Sometimes, answer alternative for I buy online and collect in-store	Often, answer alternative for I buy online and collect in-store	Always, answer alternative for I buy online and collect in-store

16.

To what extent do you agree with the following statements?

	I do not agree or disagree	I strongly disagree	I partially agree	I mostly agree	I completely agree
It is important to me to support local entrepreneurs	I do not agree or disagree, answer alternative for It is important to me to support local entrepreneurs	I strongly disagree, answer alternative for It is important to me to support local entrepreneurs	I partially agree, answer alternative for It is important to me to support local entrepreneurs	I mostly agree, answer alternative for It is important to me to support local entrepreneurs	I completely agree, answer alternative for It is important to me to support local entrepreneurs
It is important to me to shop sustainably	I do not agree or disagree, answer alternative for It is important to me to shop sustainably	I strongly disagree, answer alternative for It is important to me to shop sustainably	I partially agree, answer alternative for It is important to me to shop sustainably	I mostly agree, answer alternative for It is important to me to shop sustainably	I completely agree, answer alternative for It is important to me to shop sustainably
It is important for me to be able to check the website beforehand	I do not agree or disagree, answer alternative for It is important for me to be able to check the website beforehand	I strongly disagree, answer alternative for It is important for me to be able to check the website beforehand	I partially agree, answer alternative for It is important for me to be able to check the website beforehand	I mostly agree, answer alternative for It is important for me to be able to check the website beforehand	I completely agree, answer alternative for It is important for me to be able to check the website beforehand
It is important to me to walk a lot when I go shopping	I do not agree or disagree, answer alternative for It is important to me to walk a lot when I go shopping	I strongly disagree, answer alternative for It is important to me to walk a lot when I go shopping	I partially agree, answer alternative for It is important to me to walk a lot when I go shopping	I mostly agree, answer alternative for It is important to me to walk a lot when I go shopping	I completely agree, answer alternative for It is important to me to walk a lot when I go shopping
It is important to me to find everything I need in one place	I do not agree or disagree, answer alternative for It is important to me to find everything I need in one place	I strongly disagree, answer alternative for It is important to me to find everything I need in one place	I partially agree, answer alternative for It is important to me to find everything I need in one place	I mostly agree, answer alternative for It is important to me to find everything I need in one place	I completely agree, answer alternative for It is important to me to find everything I need in one place

17.

To what extent do you agree with the following statements?

	Never	Rarely	Sometimes	Often	Always
I take pictures of products and share with others via smartphone	Never, answer alternative for I take pictures of products and share with others via smartphone	Rarely, answer alternative for I take pictures of products and share with others via smartphone	Sometimes, answer alternative for I take pictures of products and share with others via smartphone	Often, answer alternative for I take pictures of products and share with others via smartphone	Always, answer alternative for I take pictures of products and share with others via smartphone
I message or call someone to ask for advice on the products I want to buy	Never, answer alternative for I message or call someone to ask for advice on the products I want to buy	Rarely, answer alternative for I message or call someone to ask for advice on the products I want to buy	Sometimes, answer alternative for I message or call someone to ask for advice on the products I want to buy	Often, answer alternative for I message or call someone to ask for advice on the products I want to buy	Always, answer alternative for I message or call someone to ask for advice on the products I want to buy
I use social media while I shop	Never, answer alternative for I use social media while I shop	Rarely, answer alternative for I use social media while I shop	Sometimes, answer alternative for I use social media while I shop	Often, answer alternative for I use social media while I shop	Always, answer alternative for I use social media while I shop
I look for information on the internet about the products I see	Never, answer alternative for I look for information on the internet about the products I see	Rarely, answer alternative for I look for information on the internet about the products I see	Sometimes, answer alternative for I look for information on the internet about the products I see	Often, answer alternative for I look for information on the internet about the products I see	Always, answer alternative for I look for information on the internet about the products I see
I compare prices online when I'm in the store	Never, answer alternative for I compare prices online when I'm in the store	Rarely, answer alternative for I compare prices online when I'm in the store	Sometimes, answer alternative for I compare prices online when I'm in the store	Often, answer alternative for I compare prices online when I'm in the store	Always, answer alternative for I compare prices online when I'm in the store
I check if there is a larger range of products online (sizes, colors etc)	Never, answer alternative for I check if there is a larger range of products online (sizes, colors etc)	Rarely, answer alternative for I check if there is a larger range of products online (sizes, colors etc)	Sometimes, answer alternative for I check if there is a larger range of products online (sizes, colors etc)	Often, answer alternative for I check if there is a larger range of products online (sizes, colors etc)	Always, answer alternative for I check if there is a larger range of products online (sizes, colors etc)
I listen to music/podcast/audiobook	Never, answer alternative for I listen to music/podcast/audiobook	Rarely, answer alternative for I listen to music/podcast/audiobook	Sometimes, answer alternative for I listen to music/podcast/audiobook	Often, answer alternative for I listen to music/podcast/audiobook	Always, answer alternative for I listen to music/podcast/audiobook
I text or call others about unrelated things	Never, answer alternative for I text or call others about unrelated things	Rarely, answer alternative for I text or call others about unrelated things	Sometimes, answer alternative for I text or call others about unrelated things	Often, answer alternative for I text or call others about unrelated things	Always, answer alternative for I text or call others about unrelated things
I pay with my mobile (Apple Pay, Google Wallet, Swish..)	Never, answer alternative for I pay with my mobile (Apple Pay, Google Wallet, Swish..)	Rarely, answer alternative for I pay with my mobile (Apple Pay, Google Wallet, Swish..)	Sometimes, answer alternative for I pay with my mobile (Apple Pay, Google Wallet, Swish..)	Often, answer alternative for I pay with my mobile (Apple Pay, Google Wallet, Swish..)	Always, answer alternative for I pay with my mobile (Apple Pay, Google Wallet, Swish..)
I read e-mails	Never, answer alternative for I read e-mails	Rarely, answer alternative for I read e-mails	Sometimes, answer alternative for I read e-mails	Often, answer alternative for I read e-mails	Always, answer alternative for I read e-mails
I play games (e.g. while waiting)	Never, answer alternative for I play games (e.g. while waiting)	Rarely, answer alternative for I play games (e.g. while waiting)	Sometimes, answer alternative for I play games (e.g. while waiting)	Often, answer alternative for I play games (e.g. while waiting)	Always, answer alternative for I play games (e.g. while waiting)
Checking directions to the store on my smartphone	Never, answer alternative for Checking directions to the store on my smartphone	Rarely, answer alternative for Checking directions to the store on my smartphone	Sometimes, answer alternative for Checking directions to the store on my smartphone	Often, answer alternative for Checking directions to the store on my smartphone	Always, answer alternative for Checking directions to the store on my smartphone

18.

What would make it more attractive for you to shop in Helsingborg's city center?

19.

What would make it more attractive for you to shop in Väla shoppig center?

20.

What would make it more attractive for you to shop in other areas in Helsingborg?

21.

To what extent do you agree with the following statements?

	I strongly disagree	I partially agree	I do not agree nor disagree	I mostly agree	I completely agree
I think that the city of Helsingborg is very digitalized	I strongly disagree, answer alternative for I think that the city of Helsingborg is very digitalized	I partially agree, answer alternative for I think that the city of Helsingborg is very digitalized	I do not agree nor disagree, answer alternative for I think that the city of Helsingborg is very digitalized	I mostly agree, answer alternative for I think that the city of Helsingborg is very digitalized	I completely agree, answer alternative for I think that the city of Helsingborg is very digitalized
I think that the city of Helsingborg is very innovative	I strongly disagree, answer alternative for I think that the city of Helsingborg is very innovative	I partially agree, answer alternative for I think that the city of Helsingborg is very innovative	I do not agree nor disagree, answer alternative for I think that the city of Helsingborg is very innovative	I mostly agree, answer alternative for I think that the city of Helsingborg is very innovative	I completely agree, answer alternative for I think that the city of Helsingborg is very innovative
I think that the city of Helsingborg is very sustainable	I strongly disagree, answer alternative for I think that the city of Helsingborg is very sustainable	I partially agree, answer alternative for I think that the city of Helsingborg is very sustainable	I do not agree nor disagree, answer alternative for I think that the city of Helsingborg is very sustainable	I mostly agree, answer alternative for I think that the city of Helsingborg is very sustainable	I completely agree, answer alternative for I think that the city of Helsingborg is very sustainable
I think there are many digital tools for shopping in Helsingborg	I strongly disagree, answer alternative for I think there are many digital tools for shopping in Helsingborg	I partially agree, answer alternative for I think there are many digital tools for shopping in Helsingborg	I do not agree nor disagree, answer alternative for I think there are many digital tools for shopping in Helsingborg	I mostly agree, answer alternative for I think there are many digital tools for shopping in Helsingborg	I completely agree, answer alternative for I think there are many digital tools for shopping in Helsingborg

22.

Do you have an android Smartphone?