Customer Responses to Demand Management Policies in Cruise Buffet Settings

Hello and welcome to this research survey on demand control policies in cruise settings.

We are students in the Master's Programme in Service Management at Lund University. This study examines how individuals evaluate, understand and respond to dining restrictions in cruise buffet environments. The research is conducted as part of a university course and serves academic research purposes only.

Participation is entirely voluntary. All responses will be treated confidentially and collected anonymously through Lund University's approved survey system. No personally identifiable information will be collected. The survey takes approximately 5 minutes to complete.

You may withdraw from participation at any time by exiting the survey.

If you have any questions regarding the study or data processing, please contact:

we4357wa-s@student.lu.se, or ta5226li-s@student.lu.se

Your age

Your region

Your gender

Female
Male
Non-binary/Other
Prefer no to say

This question is compulsory

Have you been on a cruise with buffet dining？

Yes
No but familiar
No

This question is compulsory

How many cruises have you taken in the past 3 years?

This question is compulsory

Scenario Hypothesis

Imagine you are dining at a buffet restaurant on a cruise ship during a busy evening. The restaurant is crowded with passengers.

A new policy has been introduced:
Passengers may take only one plate of food at a time. Additional food can be taken after finishing the current plate.

Staff members are present to remind passengers to follow this rule.

How do you evaluate about this rule?

Please rate the following statements: (Scale: Strongly Agree / Agree / Neutral / Disagree / Strongly Disagree)

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
The rule is reasonable.	Strongly Agree, answer alternative for The rule is reasonable.	Agree, answer alternative for The rule is reasonable.	Neutral, answer alternative for The rule is reasonable.	Disagree, answer alternative for The rule is reasonable.	Strongly Disagree, answer alternative for The rule is reasonable.
The rule is fair to passengers.	Strongly Agree, answer alternative for The rule is fair to passengers.	Agree, answer alternative for The rule is fair to passengers.	Neutral, answer alternative for The rule is fair to passengers.	Disagree, answer alternative for The rule is fair to passengers.	Strongly Disagree, answer alternative for The rule is fair to passengers.
I trust the cruise company to implement such rules fairly.	Strongly Agree, answer alternative for I trust the cruise company to implement such rules fairly.	Agree, answer alternative for I trust the cruise company to implement such rules fairly.	Neutral, answer alternative for I trust the cruise company to implement such rules fairly.	Disagree, answer alternative for I trust the cruise company to implement such rules fairly.	Strongly Disagree, answer alternative for I trust the cruise company to implement such rules fairly.

This question is compulsory

How do you understand the purposes of this rule?

Please rate the following statements: (Scale: Strongly Agree / Agree / Neutral / Disagree / Strongly Disagree)

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
The rule is to reduce food waste.	Strongly Agree, answer alternative for The rule is to reduce food waste.	Agree, answer alternative for The rule is to reduce food waste.	Neutral, answer alternative for The rule is to reduce food waste.	Disagree, answer alternative for The rule is to reduce food waste.	Strongly Disagree, answer alternative for The rule is to reduce food waste.
The rule is to maintain order and efficiency.	Strongly Agree, answer alternative for The rule is to maintain order and efficiency.	Agree, answer alternative for The rule is to maintain order and efficiency.	Neutral, answer alternative for The rule is to maintain order and efficiency.	Disagree, answer alternative for The rule is to maintain order and efficiency.	Strongly Disagree, answer alternative for The rule is to maintain order and efficiency.
The rule helps reduce operational costs.	Strongly Agree, answer alternative for The rule helps reduce operational costs.	Agree, answer alternative for The rule helps reduce operational costs.	Neutral, answer alternative for The rule helps reduce operational costs.	Disagree, answer alternative for The rule helps reduce operational costs.	Strongly Disagree, answer alternative for The rule helps reduce operational costs.

This question is compulsory

To what extent do you agree with the following statements ？

Please rate the following statements: (Scale: Strongly Agree / Agree / Neutral / Disagree / Strongly Disagree)

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
High customer flow may increase the risk of food waste.	Strongly Agree, answer alternative for High customer flow may increase the risk of food waste.	Agree, answer alternative for High customer flow may increase the risk of food waste.	Neutral, answer alternative for High customer flow may increase the risk of food waste.	Disagree, answer alternative for High customer flow may increase the risk of food waste.	Strongly Disagree, answer alternative for High customer flow may increase the risk of food waste.
Managing demand is important to ensure smooth buffet operations.	Strongly Agree, answer alternative for Managing demand is important to ensure smooth buffet operations.	Agree, answer alternative for Managing demand is important to ensure smooth buffet operations.	Neutral, answer alternative for Managing demand is important to ensure smooth buffet operations.	Disagree, answer alternative for Managing demand is important to ensure smooth buffet operations.	Strongly Disagree, answer alternative for Managing demand is important to ensure smooth buffet operations.
Buffet dining during peak hours may create operational challenges.	Strongly Agree, answer alternative for Buffet dining during peak hours may create operational challenges.	Agree, answer alternative for Buffet dining during peak hours may create operational challenges.	Neutral, answer alternative for Buffet dining during peak hours may create operational challenges.	Disagree, answer alternative for Buffet dining during peak hours may create operational challenges.	Strongly Disagree, answer alternative for Buffet dining during peak hours may create operational challenges.

This question is compulsory

If this policy were implemented, to what extent would you agree with the following statements?

Please rate the following statements: (Scale: Strongly Agree / Agree / Neutral / Disagree / Strongly Disagree)

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
I would follow the rule without complaint.	Strongly Agree, answer alternative for I would follow the rule without complaint.	Agree, answer alternative for I would follow the rule without complaint.	Neutral, answer alternative for I would follow the rule without complaint.	Disagree, answer alternative for I would follow the rule without complaint.	Strongly Disagree, answer alternative for I would follow the rule without complaint.
I would comply with the rule even if it caused minor inconvenience.	Strongly Agree, answer alternative for I would comply with the rule even if it caused minor inconvenience.	Agree, answer alternative for I would comply with the rule even if it caused minor inconvenience.	Neutral, answer alternative for I would comply with the rule even if it caused minor inconvenience.	Disagree, answer alternative for I would comply with the rule even if it caused minor inconvenience.	Strongly Disagree, answer alternative for I would comply with the rule even if it caused minor inconvenience.
I would respect the rule as part of normal buffet operations.	Strongly Agree, answer alternative for I would respect the rule as part of normal buffet operations.	Agree, answer alternative for I would respect the rule as part of normal buffet operations.	Neutral, answer alternative for I would respect the rule as part of normal buffet operations.	Disagree, answer alternative for I would respect the rule as part of normal buffet operations.	Strongly Disagree, answer alternative for I would respect the rule as part of normal buffet operations.

This question is compulsory

10.

Which factors would make the rule more acceptable?
(select up to 3)

Clear explanation
Applies equally to everyone
Visible reduction in waste
Improved food quality
Faster service
Nothing would make it acceptable

Invalid, 1 to 3 alternatives need to be checkedThis question is compulsory

11.

In your opinion, who should be responsible for managing buffet waste?